Author Events

PR Training for Authors

Friday 1st October €120

Hosted online


PR Training specifically tailored for Authors hosted by the Irish Academy of Public Relations.

Course Outline:

  • AM : How to write a press release. Finding the angle. Using quotations. Telling not selling.  Writing the structure of a press release 

  • PM : How to pitch yourself for a media interview. How to prepare questions you should anticipate/language to use, identifying the key messages you want to communicate

This event will be an interactive session , with participants applying the theory to their own books, writing press releases in the morning session and working out real questions/difficulties in the afternoon session. This event is limited to ten participants only.