Irish Owned


Irish Owned


Power Marketing

@ Grainne Farrell

This book will teach you “how” to grow your businesses in a simple way.

Marketing can work wonders when applied correctly, even the smallest of tactics could yield high returns. Covering both traditional and digital marketing, there are easy to implement strategies which sole traders and small to medium businesses can use to bring effective results.

This book covers the whole spectrum of improving your businesses strategy with a step by step guide at the end to help you on your way. There is little point improving one element of your business without considering all the aspects.

Yes, if you improve your social media, you will see results. But only for a short time. Marketing tends to get itself a bad name as when not applied correctly, it can be seen to eat into revenue with little results.

You will receive solid information that businesses need to know when it comes to their customers and the market they are targeting. Each marketing initiative is explained in layman’s terms and guidance given on how they should be applied.

In time, you will only commit resources to platforms that work for your business and where you get results. No more wasting budget on poorly executed marketing strategies.

To be a leader, you must be seen to be a leader – and when opportunity comes knocking, you will be on top of your game!

The book is written by Gráinne Farrell, a Strategic Marketing Consultant and Digital Marketing Lecturer with nearly twenty years Marketing experience across many sectors.

Are you ready to take your business to the next level ?


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Sold by: Grainne Farrell Books

Gráinne is a Marketing Consultant and Lectures in Digital Marketing at City Colleges Dublin. An avid fan of reading, she completed her first novel, The Ultimate Betrayal, in 2020. Her experience in Marketing led to a Non Fiction book called “Power Marketing” with the aim of helping small to medium businesses achieve market growth. Her third book, The Wrong Mr.Flynn is due out later this year. She lives in Ratoath, Co. Meath with her partner and three children.

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