Digital Marketing for Authors

Digital Marketing for Authors with Jeremy Murphy

Join us online via Zoom at 10.30am Friday 1st March. Places are limited and Early Bird Offer Applies until 29th February.

This Masterclass will cover topics on how independent authors can use Digital Marketing to reach readers and sell books.

There will be a presentation for 60 minutes and a live Q&A for 30 minutes. The presentation will be recorded and available to watch for 14 days for anyone who cannot attend the live event.

Areas covered include:

• How to get the most out of social media platforms like Instagram, Twitter and TikTok
• Tips on how to create engaging social media content
• The importance of having an author brand; how mind maps, ‘reader avatars’ and purchasing funnels can help reach readers and grow book sales
• Using ‘Guerilla Marketing’ and thinking creatively about your book and brand; how digital marketing fits into a wider publishing and marketing plan

About the Presenter

Jeremy Murphy founded JM Agency, Publishing and Marketing Consultancy in 2018.  To date It has helped publishers, companies, independent authors and bestselling authors bring their books to life. Former clients include Routledge, Orpen Press, and Penguin Brazil, as well as authors Eddie Hobbs, Theresa Lowe and Marc Coleman. He holds degrees from Trinity College Dublin and University College Dublin, as well as postgraduate diplomas in business and marketing from Technological University Dublin and the Digital Marketing Institute, Ireland. His other roles have included Social Media Manager at Dublin Gazette. He is the co-author of, with Dan Kiely, The Final Count, a candid account of the former senator’s controversial and colorful political and business career.